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ARLA Verdict on QR Codes

ARLA reports on What is a QR code and as an Estate Agent, why should I care!?

So you’ve all got yourselves your mobile ‘apps’ and are frantically getting to grips with the wonderful world of ‘social media’, but what about the latest craze to hit the world of business? – The QR (Quick Response) code.

Put very simply, QR codes are a form of barcode that make the storing and retrieving of data very quick and simple, principally through use of an app on a mobile phone such as an iPhone or Android device. Simply open the app, point the camera at the QR code, and wait for the magic to happen.

Scanning a QR code can perform a number of different actions from displaying text, contact information, composing an email, or opening a web page in your mobile phones web browser. The later of these actions is probably what you will see most often – point your camera at a QR code and be taken to a web page with all the information the company using the code would like you to see.

The QR wave

QR Codes were created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, but have since burst onto the scene in 2011 with virtually all major global brands including Subway, Coca-Cola, and the BBC making use of them on a regular basis. The technology should not be ignored. The increasingly common use of so called ‘smart phones’ to access the internet means QR codes offers interesting opportunities for estate agents to direct people from offline media to online.

Take a simple scenario in the world of the property agent. A prospective client walks past a property you’re marketing, scans the QR code you’ve added to the For Sale board and within 5 seconds is looking at a page on your website with all the information they need about the property. One more click and they’re making a call to your office to arrange a viewing. Neat eh?

Here are some advantages to using QR codes:

Simple, fast, and inexpensive to create and distribute
Connects people with detailed product information
Smartphone’s with QR code readers are becoming increasingly common
And here are some examples of what a QR code can include are:

URLs
Text
Phone numbers
Complete contact information
SMS text messages
Calendar events
An email address
A geographic map location

Categories: ARLA, estate agents, QR CODES

Landlords and Tenants; Good Relationships in Private Residential Renting Sector

As an increasing number of people turn to the private rented sector in search of accommodation, landlords are finding themselves under ever more scrutiny. While bad landlord practices make it into the press more often than good, that does not mean to say that the majority of the industry is less than scrupulous, far from it in fact. Spokesman for the Tenancy Deposit Scheme Malcolm Harrison stressed that there are “a small number of bad eggs”, both amoung landlords and tenants.

He noted there are certain things property owners and renters can do to help ensure a tenancy runs smoothly.Making sure there is a good inventory, that any deposit is properly protected and that the terms of the lease -and monthly rent – are clear are just some of the steps that should be taken, he advised. “It is not rocket science, but you do need to pay attention to detail so things don’t just slip through,” Mr Harrison added. His comments are echoed by advice provided by the National Landlords Association (NLA).

The organisation has outlined some examples of good practice that those renting out homes would do well to follow. In addition to the suggestions made by Mr Harrison, landlords should also ensure that an official assured shorthold tenancy agreement is drawn up and signed by all parties, as well as providing a gas safety record for the premises and its appliances. It can also be helpful to send tenants a copy of the property’s energy performance certificate, as this may be of use when they are budgeting for their utility bills.

Another recommendation from the NLA is to keep in regular contact with tenants throughout the time they are renting a property, as this makes it much easier for them to get in touch when there is a problem. However, many landlords choose to use the services of a lettings agency, with owners advised to select a firm that is registered with a professional organisation.

Mr Harrison highlighted the Royal Institution of Chartered Surveyors and the Association of Residential Lettings Agents as two such bodies that oversee the industry. Meanwhile, the NLA runs its own accreditation scheme, with the organisation’s chairman David Salusbury commenting that it “provides landlords with a clear way of demonstrating that they are professional by understanding their obligations, as well as the extensive legislation governing the letting of private residential property”.

However, despite the best efforts of many landlords and national organisations that promote responsible rental practices, there are always some property owners who give the whole sector a bad name. In a bid to clamp down on unscrupulous landlords, Shelter has launched its own campaign – Evict Rogue Landlords. The charity hopes to draw attention to persistent offenders and wants to see more people prosecuted for the mistreatment of tenants.

Among the practices that Shelter is trying to stamp out are scams where renters are asked to pay more rent each month in place of a deposit, with the promise that this extra money will be returned provided there is no damage to the property at the end of the tenancy and landlords demanding extra money for things such as a tenancy inspection, which renters are not legally obliged to pay.

One of the most common worries for tenants is how their deposit is looked after – in the UK it is now a legal requirement that all such funds are placed in a registered scheme specifically for this purpose. Mr Harrison explained that one of the main advantages to using a tenancy deposit scheme is that, in the event of a dispute, an impartial person will be able to arbitrate between the two parties and come to an agreement.

Although bad landlords may engage in shady practices, tenants have a responsibility to be aware of their rights and to make sure that any individual or agency they rent a home from complies with the law. Shelter pointed out that if tenants are unaware of their rights and obligations, it makes it much easier for a dishonest landlord to take advantage of them. Understanding the ins and outs of the process of renting a property may prove to be increasingly important, with many experts predicting that the private rented sector in the UK will continue to grow over the coming years.

Overall, it appears that the relationship between landlord and tenant is a strong one in the majority of cases. Figures published by the NLA in August revealed that 61 per cent of landlords described their interactions with their renters as “very good”, with a further 34 per cent stating theirs are “good”. At the other end of the scale, less than one per cent of those questioned said they had a “poor” relationship with tenants and just three per cent described it as “adequate”.

Private Rental Sector Set for Investment

Increased demand for rental property is sparking a renewed interest in the PRS from landlords in some parts of the UK.

Achievable rent levels on residential property have risen in the last six months, according to 60% of ARLA member agents, and have outperformed other investment classes consistently for the past two years.

The average period for which a rental property is empty in between lets is just 2.7 weeks per year, down from an average four weeks two years ago.

Ian Potter, Operations Manager at ARLA, said: “Three quarters of our members are reporting that demand for rental property is outstripping supply and, with rental returns currently at 5%, anyone thinking about investing a property to rent could be well-placed to consider their options in the coming months.”

Our research shows that prudent landlords are moving quickly to expand their portfolios, with almost a quarter (23%) reporting that they have bought properties in the last year. The most popular regions for investment are the North West, Midlands and Central London. In contrast the Rest of London saw the fewest landlords buying property.

We advise anyone considering investing in a rental property or portfolio, to first seek advice from a professional, licensed lettings agent.

Mr Potter continued: “The rental market is, rightly, coming under increasing scrutiny to ensure that consumers are not mistreated. Currently, anyone can become a letting agent. To protect your rights either as a landlord or tenant, it is critical therefore to check that there are measures – like Client Money Protection – in place with your chosen agent should things go wrong.”

ARLA Calls for Government Support for Private Rental Sector Landlords EPC

More than one in six landlords (17%) say that their properties fall into the lowest two categories of energy efficiency – meaning that they could be banned from the rental market.

From 2018 under the Government’s Green Deal proposals, properties with F and G EPC ratings will not be allowed to be let.

The finding emerges in the latest poll by the Association of Residential Letting Agents, which also discovered that over one-third of landlords (35%) do not know how their properties score with EPCs.

ARLA called for the Government to help landlords to achieve minimum standards, asking for the Landlords Energy Savings Allowance to be extended.

Ian Potter, operations manager of ARLA, said: “The clock is ticking for the private rented sector to improve its environmental performance but the investment just isn’t there to ensure that this change takes place in the Government’s timeframe.

“ARLA has campaigned for the Government to incentivise – through tax relief – the improvement of rental properties. Otherwise it is going to be exceedingly difficult for the majority of landlords to find the funds to improve stock.”

While the Green Deal will offer landlords upfront access to funds, it is tenants, as users of the properties, who will have to repay the loan.

The survey questioned more than 1,500 landlords.

Landlord and Tenant News: ARLA warns landlords of HMO changes

Buy-to-let investors who rent property to large groups or students are being warned to keep abreast with changes to the Homes in Multiple Occupation (HMO) or risk incurring a heavy penalty.

The Association of Residential Letting Agents (ARLA) has said that many local authorities are currently planning amendments to their rules concerning lets of homes to groups of unrelated people.

Until April last year a landlord only needed an HMO licence if the property had six or more unrelated tenants, sharing amenities over three levels.

However, despite the rule being changed, local authorities could decide whether to implement the new regulations, which ask for licence to be in place for any home with three to six tenants who share common facilities

But a new amendment, known as Article Four, is likely to mean the rule will become mandatory and landlords who do not conform run risk being hit with a whopping fine.
Ian Potter, ARLA’s operations manager at ARLA, warned: “There is no room for complacency – failure to comply could result in a hefty fine.”

Research by Paragon found that student lets still offer the best yield to landlords at 7.62 per cent.

Landlord and Tenant News

Police Crime Map; ARLA Response

In response to the launch of Police Crime Map 2.0, Peter Bolton King, Chief Executive of the National Association of Estate Agents (NAEA) and the Association of Residential Lettings Agents (ARLA) said:

“Any measure that helps people research an area they may be moving to is a good idea in principal, but this should always be used as one of a range of tools, rather than a definitive measure for making a decision about any one area.

“We would always urge prospective house buyers or tenants to seek advice from as many credible sources as possible, as well as from a licensed NAEA or ARLA agent who can provide professional and reliable insight into local areas.”

Categories: ARLA, Police Crime Map

Private Rental Sector Reaching Capacity

The number of new tenancies has been at record levels for the past year but the PRS may finally be running out of space to cater for tenant demand, reports ARLA.

The number of agents from ARLA‘s 6,000 members across the UK stating that there are more tenants than properties has reached the highest level since records began.

74 per cent of respondents believe that demand is outstripping supply, as has been the case for the past four quarters. The increase in demand is particularly acute in London and the south east and suggests that there is insufficient supply of property to meet tenant demand.

The survey also demonstrates that the periods in which tenants are staying in their properties has increased to a record high of 19 months, as tenants are wary of trying to find a new property in such a competitive market.

The number of new tenancies signed up by agents has risen rapidly in a consistently upward trend since 2001. But this figure has remained consistent at 34 new tenants every month per branch throughout 2011 after record numbers of new renters entered the market in 2010.

ARLA’s member agents believe that this may be because there is simply a lack of desirable property on the market to entice new renters as the PRS finally feels the strain of supporting the UK’s housing slump.

Tim Hyatt, president of ARLA, said: “The UK cannot rely on the rental sector to support the housing market in perpetuity. The reality is that there is a finite amount of rental property and unless both housing supply and mortgage availability improves then renters will find that their options in the market are reduced.”

“The Government is doing little to encourage landlords to invest in new properties therefore we are running out of quality stock to offer to tenants. This is reflected in rent increases and a lack of choice for consumers.

“Within such an intensely competitive market, we would advise tenants and landlords to seek the best possible advice from agents as there will be those that seek to exploit this situation. Engaging with an ARLA-licensed letting agent is one way to protect your assets guard against this and guard against unethical operators.”

>London Property For Rent in High Demand

>The next couple of years will see strong demand for property to rent in London and other places, which will continue to outstrip supply.

This is the opinion of Chris Horne, editor at Property Hawk, who said: “Ultimately, first time buyers are still struggling to get finance and also because of the economy. There is quite a lot of uncertainty in terms of people’s jobs so people tend to rent when they are not absolutely certain about the future, rather than committing to buying.”

He explained: “With mortgage finance still quite difficult to get, I would imagine there is still strong rental demand,” adding there is no surprise that the Association of Residential Letting Agents (Arla) is forecasting an increase.

Arla‘s research concluded that four in ten of its offices believe more private landlords will enter the market in the next 12 months, which will help tackle the short supply of rental properties.

London Property to Rent

>Residential Landlords News: ARLA Top Tips for Energy Efficiency

>Property owners with landlord licences have been offered a list of tips to improve the energy efficiency of their rental homes.

The Association of Residential Letting Agents (ARLA) recommends fitting cavity wall and floor insulation, which can play a significant role in conserving heat and thus cutting down on excessive energy bills and carbon emissions.

Lagging around water pipes and boilers can also cut down on wasted heat and will prevent pipes freezing in the winter, which could save time and money in pursuing a claim through landlord insurance if the heating system breaks down.

ARLA advises landlords to invest in draught-proofing doors and windows to stop heat escaping the property, while installing a thermostat on the boiler can ensure the heating is automatically switched off once it reaches a certain temperature.

Ian Potter, operations manager at the organisation, commented: “Landlords can already take advantage of a tax allowance of up to £1,500 for these energy efficiency improvements through the Landlord’s Energy Saving Allowance.

“It makes sense therefore for landlords to carry out these improvements straight away, as considerable cost savings can be made,” he added.

Residential Landlords News

Categories: ARLA, Energy Efficiency

>UK Changing Attitudes to Renting Changing Reports ARLA

>Renting is becoming increasingly popular, according to research by the Association of Residential Letting Agents.

In ARLA’s survey of Q4 2010, 71% of landlords asked said they felt renting was more popular now than a year ago. In Q4 2009, the figure was just 35%.

And, when asked about attitudes to renting and whether consumers would rather buy than rent, the majority of respondents (67.2%) felt that people were being forced to rent – a slight drop on the previous quarter (71.6%), but still up on Q4 2009 (54.2%).

Ian Potter, operations manager of ARLA, said: “Our research suggests that, while more and more people seem to be renting post-recession, for many this is through need rather than choice – a trend that will likely continue as long as the demand for homes outstrips supply.

“Further, with the average age to buy a first home now reported to be 35, it’s also possible that renting will become the norm for more people than ever before.

“What is important for both ‘reluctant tenants’ and those who rent by choice, is to conduct thorough research before making a move. While there are many benefits to renting or letting a property, as there is no Government-led regulation, things can and do go wrong.

Categories: ARLA, Renting in The UK
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